I remember reading this rather memorable quote by Steve Jobs: "Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesise new things.

What, truly, is a process? Is it merely a procedure? A progression? A method? I feel that it is all of these and more. In the context of the industry and the modern world, the processes most relevant to us were probably defined during the Industrial Revolution of 18th-19th century Europe.

In an age where practically any information can be accessed by anyone with access to the Internet, transparency takes on a new role and meaning entirely. What is the need for transparency? Thus far, we have discussed the negative fallout of not implementing transparency as a best practice.

Quite naturally, the first reaction that any one would have when summarily told to "be transparent" in their dealings, would be, "But why? We've gotten along just fine thus far."? Unfortunately, we are looking at a classic case of "thus far and no further". There is really no option left.

Rarely a month goes by when a corporate scandal does not hit the news pages nowadays and it is inevitably because someone, somewhere discovered a dirty little secret (or a big one) and made it public. Today, the Internet has given everyone with access to it, the powers of virtual policing and activism. There is nowhere to run and nowhere left to hide.


